What’s the first thing that comes to mind when you think about Coca-Cola? Is it the dozens of executives who reside in the company’s corporate offices? Or do you think about polar bears?Unless you are one of those corporate executives, my guess is the latter. What you’re thinking about is the brand–a brand that shapes your perspective of that company. Coca-Cola is just one example; you could rattle off dozens of others. McDonalds: Golden Arches; Nike: Swoosh; Disney: Mickey Mouse.
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