COVID-19 has changed dentistry faster than any crisis in the past, and we still don’t know how everything will play out. But the fact is that any dental practice can face any crisis at any time. Fire, flood, lawsuit, key employee resignation, a bad month, a bad quarter, an expensive purchase that turns out to be really bad, and more have plagued dental practices since their beginnings.
Owning a business carries risk. There are dentists who opened their doors right before the 2008-2009 great recession or before the onslaught of COVID-19. There are dentists with mature practices that were wiped out by a hurricane or tornado. The list of examples goes on.
But the truth is that most dental practices have never faced a true crisis. Therefore, most dentists have never prepared for one. Even if you had done a SWOT analysis (strengths, weaknesses, opportunities, and threats), it is very unlikely that you would have identified a worldwide pandemic in the “threats” category.
But here we are.