Now in its 27th year, the poll reveals the Tooth Fairy has visited more than 8 in 10 homes (83%) across the country, an increase from 78% in 2024. This is welcome news, as nearly one-quarter of children (23%) consider the Tooth Fairy’s visit one of their favorite surprises of the year.
Further, approximately one-third of parents say that welcoming the Tooth Fairy into their home fosters their child’s imagination or sense of wonder (35%), and that the visit is the perfect way to spread joy (30%).
“We’re pleased to see the Tooth Fairy’s wings have been in overdrive this year, as each visit is an opportunity to spark conversations with children about strong oral health care practices,” said Gabriella Ferroni, senior director, strategic communications, Delta Dental Plans Association. “Since 1998, Delta Dental has tracked Tooth Fairy giving as a timely reminder for families that good oral health is an essential part of a child’s overall well-being.”
Source: Delta Dental Releases 2025 Tooth Fairy Poll / Dentistry Today