Dentists have a new challenge on their hands. According to a recent study, the majority of dental patients would not recommend doing business with their current dental provider. In an increasingly consumer-driven marketplace, this is problematic for both providers and payers.
The study, which surveyed more than 2,000 dental patients, aimed to assign a Net Promoter Score (NPS) to the dental sector. This widely-used metric assesses loyalty by asking customers how they would rate a business on a scale of 0 to 10. Those results are then calculated into a composite score between -100 and 100.