The overwhelming influence of false dental plan endorsements

Dentists rank as some of the most trusted professionals in the US, but many insurance companies are using that trust to sell more dental plans. Providers should investigate whether companies are using a false endorsement to enroll clients.

One of the most interesting aspects of a political campaign is the act of asking influential people for endorsements. You are not only asking people to help promote your name or your cause, you are also asking them to lend you their credibility. You are asking them to leverage their good name, their history, their success, and likely their entire reputation to be an advocate for you. History has taught us that an endorsement by the right person is often all a candidate needs to secure victory, even in a highly contested political arena.

Remember the United States presidential election of 1800 where Thomas Jefferson and Aaron Burr, members of the Democratic-Republican party, ran against Federalists John Adams (the sitting president at the time) and Charles Pinckney? Jefferson and Burr each earned 73 electoral votes, while Adams earned 65 followed by Pinckney’s 64. Since the votes resulted in a tie between Jefferson and Burr, the terms of the Constitution necessitated a contingent election in the House of Representatives. Each state delegation was afforded 1 vote, and victory was awarded to the candidate with a majority of the state’s delegation. Neither candidate was able to win on the first 35 ballots. What put an end to this battle of the ballots was Alexander Hamilton’s personal endorsement of Jefferson.

Source: The overwhelming influence of false dental plan endorsements / Dental Economics

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